Our little store
for your
big occasion
Who we are
Willow’s is an intimate little dress shop packed with a variety of affordable event wear. We are the sister store to an already well established family run business, BeccaJacks. We run our store with love and intention, prioritising positive customer experience and nurturing little moments of joy, rather than sales. At Willow’s, we hope you’ll find a welcoming space where you can browse judgement free, with honest advice from our trained staff.
We began to separate from BeccaJacks in 2025, with the hope of providing two Individual services that offered unique styles and pricing. As a result of our success we were able to rebrand and restock our store as Willow’s. We have begun our 26/27 season with an exciting collection of brand new styles as well as discounted end of the line styles, offering distinctive, one of a kind options that you can take away with you on the day!
You can find our charming store in Worplesdon Village between the two major towns, Woking and Guildford.
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What we offer
Willow’s offers you a balanced experience that suits many different personalities. Our shopping experience lets you browse the store independently if you prefer, with staff available to guide you, suggest styles and help you find the right fit, without any pressure.
Although bookings aren’t one to one, they do reserve a fitting room for you so theres no queue or rush, it’s a DIY style browse with optional hands-on help. If a booking doesn’t suit you, there’s no need to worry, on Saturdays alongside appointments a changing room remains available for those who would prefer to just walk in (Please see walk-in dates on booking page)!
Our sister store
About our collection
At Willow’s, you can find a variety of dresses for your occasion, whether it’s Prom, Evening gowns or Bridesmaid dresses. Sizes range from a UK size 2 to UK 18 and our prices range from £50 - £259.
